The 6,000 sq ft unit, which sits adjacent to John Lewis, will be the brand’s first-ever standalone store in the city.
Superdry’s arrival follows the opening of Urban Outfitters in November, and the commencement of a £40 million refurbishment and remodelling project which began earlier this year.
Janine Bone, general manager at intu Victoria Centre, said: “There is real momentum in the leasing and good news coming out of Nottingham. We are confident Superdry will trade well here. The city has the fourth largest student population in the UK, and the highest proportion of 16 – 24 year olds in any major UK shopping location.”
Claire Arksey of Superdry, added: “We have wanted to open a store in the region for some time. intu Victoria Centre has always been a strong location and with the mall refreshment and with the addition of new fashion brands and catering offer it will get stronger.
“We now sell in over 100 countries but are always looking to add something fresh and exciting to each new store and are looking forward to revealing our latest product range.”
Work is already underway on the £40 million refurbishment of intu Victoria Centre which will include completely new interiors and entrances and the creation of a new dining location.
intu and Superdry were both represented by JLL.