Nottingham Cyclists in the Saddle for Paris Bike Ride


Six cyclists from a Nottingham-based design and marketing agency have set off on their to ride from London to Paris to raise money for a local charity.

The team from Adtrak started their epic ride in a bid to raise funds for Ilkeston charity, Ben’s Den which supports children fighting cancer and leukaemia.

Made up of managing director Chris Robinson, Chris Rutter, Jenny Hackett, Rachel Briggs, Tom Nightingale and Liam Towndrow, the team cycled nearly 300 miles over three days.

Chris Rutter, paid marketing manager at Adtrak said: “As a firm, we have taken part in quite a few rides previously, but no-one has ever attempted the London to Paris route before.

“We have a real mix of ability and experience within the team, which is proving to be quite challenging for us in training. Liam, Jenny and Rachel are all complete novices, while Chris Robinson has taken part in a number of charity rides before and I am a keen cyclist with a great deal of experience – Tom has also taken part in a few long distance rides.

“We try to go out together after work at least once a week, and arrange big rides at the weekend as a team, as well as a lot of personal training. We’re lucky to have a gym at work, with spin bikes so have some fairly gruelling classes, which has helped to boost our fitness a lot.

“Adtrak is also part of the Cycle to Work scheme which has helped us to buy our bikes so we can cycle to and from work too.”
The riders are raising money for Ben’s Den, a charity set up in 2004 in memory of Ben Parker who passed away aged just 13. It provides free holidays to families with children battling cancer, giving them the chance to recuperate and create happy memories at a distressing time.

The charity now has two caravans at the Haven holiday park in Mablethorpe, and the Adtrak team is hoping to help them buy and maintain a third caravan.

Chris Robinson, managing director at Adtrak, said: “We chose Ben’s Den because it is a small charity based in Ilkeston; it’s really important to us that we give back to our community.

“Rachel lives close to where the charity is based and has seen what fantastic work they do to help children locally who are fighting cancer and leukaemia and we are delighted to be able to help them continue that.

“We haven’t supported Ben’s Den before, but when we do anything for charity we always try to find smaller or local charities where we can make a real difference and I am certain that helping them to provide a new caravan for families to enjoy will do just that.”

Jenny, who works as an internal marketing consultant at Adtrak, said: “I’m really excited to be taking part in the event for such a worthy cause, it’s really nice to be able to support such a fantastic local charity.

“Before we started training for the London to Paris ride, the furthest I’d been on a bike was to the pub on a Sunday afternoon! I’d never even got on a road bike before, so it’s been pretty gruelling, but I’ve really enjoyed it and am looking forward to completing the challenge.”