LINGERIE EVENT ENCOURAGES WOMEN TO TAKE THE BREAST CARE POSSIBLE

Brigitte-Armstrong

A NOTTINGHAM-based independent lingerie store will be giving women who have undergone a mastectomy specialised advise and fittings on lingerie, styling and swimwear.

The surgery, which is often undertaken when women are diagnosed with breast cancer, has been put under the spotlight in recent years after celebrities including Angelina Jolie and Michelle Heaton underwent preventative surgery to reduce the risk of being diagnosed with breast cancer.

Brigitte Armstrong is the owner at Jolie Lingerie in the Flying Horse Walk, and she is hosting the event as part of a drive to encourage women to make sure they have the right bra fitted to help their recovery both before and following surgery.

She said: “Having a mastectomy can have a profound effect on a woman’s confidence and many aren’t sure what kind of bra to wear in the run up to surgery and afterwards.

“We hope that this event will encourage other women who perhaps are feeling unsure about bra fittings, or choosing swimwear, to visit the store and get some expert advice. We want to help lift any taboo surrounding the operation and prepare woman in the best way we possibly can.

The independent lingerie retailer, which has shops in the Flying Horse Walk in the city centre as well as Beeston and West Bridgford trains all their staff to help fit bras that make women feel confident and comfortable.

Once named as a ‘centre of excellence’ by mastectomy underwear brand Anita, Jolie Lingerie offers a specialist bra fitting and consultancy service in its stores and online for women who have had a mastectomy or are about to.

Brigitte and her staff will be on hand throughout the day to answer any questions women may have and to guide them towards a bra that works for them.

Information will be available on what types of bra will help before and after surgery, Brigitte advises that it is very important to find the right bra following the operation; a compression bra is recommended for the first six to eight weeks to encourage healing and give greater mobility to the wearer.

Brigitte said: “It is important to prepare prior to an operation as following a mastectomy skin tissue around the breast area can become far more sensitive and you need a bra that will help reduce that sensitivity, so we will be there to help guide them through choosing the right bra for them.

“I would recommend a compression bra, these support breasts and aid the healing process – they allow easy use and give great flexibility because they are made using stretched cotton that goes under the bust band for extra support and comfort. A compression bra features a Velcro strap and a zip on the front of the bra.”

Jolie Lingerie supports Treetops Hospice in Derbyshire provides respite and palliative care for adults with illnesses such as cancer, motor neurone disease and multiple sclerosis and will be raising money for the cause on the day.

The event will be hosted by Jolie Lingerie on Thursday 19 March at their store in the Flying Horse Walk 10am – 5pm.